2026 Hair Color Trend Forecast

Ok, maybe it’s a bit premature to talk about this before the holiday hits, but we’re so excited about what we’re seeing! Yes, every year brings new ideas, new blends, and new interpretations of what luxury color looks and feels like, but something about this year feels different!

Our 2026 forecast is grounded in what we’re seeing behind the chair, what’s trending nationally, and what works beautifully for our Brookfield clients. The goal isn’t trend-chasing—it’s guiding you toward looks that feel elevated, timeless, and easy to maintain.

Here’s what our team is expecting for 2026.

Low-maintenance dimension

Dimensional brunette and soft, neutral blondes aren’t going anywhere. Clients want color that grows out softly, requires fewer appointments, and still photographs beautifully. Think natural depth at the root, seamless ribbons of brightness, and glosses that add expensive shine without harsh upkeep.

The espresso revival

We’ve seen an increase in rich, espresso-inspired tones—cooler browns, iced dark chocolate, and glossy near-black blends that feel sleek and modern. This trend pairs beautifully with winter lighting and adds structure to looks that need definition.

Glossing as a lifestyle

Gloss services are becoming a routine rather than an add-on. Clients are seeing how a five-to-eight-week gloss schedule makes their color last longer, keeps brassiness at bay, and protects against winter dullness. Expect glossing to be one of the most requested services in 2026.

Minimalist blonde

Instead of higher-maintenance platinum, clients are gravitating toward refined, creamy blondes that feel soft rather than icy. The look is intentional: curated brightness with warm-neutral undertones that feel natural in all seasons. It’s the kind of blonde that looks good even when it’s lived-in.

Micro-lifts and subtle refreshes

Small adjustments—face-frame brightening, partial foils, quick toners—will continue to rise. They’re efficient, budget-friendly, and perfect for clients who want to stay fresh without committing to a full service every visit. For clients booking with assistants, this trend is even more accessible.

Brookfield-friendly luxury

Milwaukee suburbs are leaning into soft sophistication: polished, wearable, and personalized. Our stylists are anticipating a continued move toward tailored color that feels expensive without being bold for the sake of trend.