The Soul Tribe
Meet the Dream Team
Our elite stylists are experts, who take the time to understand your individual needs and tailor a look that's truly unique to you. We stay up-to-date on the latest trends, techniques, and education, so you can be sure you're getting the best possible experience while you're visiting the salon. Whether you're looking for a subtle change or a dramatic transformation, we're here to make your hair goals a reality!
OWNER AND GLOBAL PLATFORM ARTIST-
The ultimate definition of “Superhuman”, Lo built this business from the ground up, focusing on delivering high-end services, while creating a unique environment where everyone feels instantly at home and never wants to leave. Believing in a team-based culture where her stylists have a safe space to be creative and grow within the industry. As one of the first artists to bring Invisible Bead Extensions® to Wisconsin, she is a master with her extension technique, and creative colors, and a global educator + brand ambassador for IBE.
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Hey, I’m Lo! When I’m not in the salon, I’m still working behind the scenes on the business. I’m definitely a workaholic at heart but during my free time, I love to be out in nature with my two Goldens or traveling around the world with my new hubby. The product I can’t live without? The Goldie Locks Signature Serum, of course! If I lose it, I literally panic.
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Masters IBE ®️ Business Certificate
Masters IBE ®️ Cut and Style Certificate
Masters IBE®️ Color Certificate
Masters IBE®️ Technique Certificate
Masters 2.0 Technique Certificate
Cut and Style Of The Year 2021
Salon Of The Year 2022
Global Platform Artist
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Full Head Highlight
"Lo always delivers an amazing experience. From the time you're greeted at the door to the time you're walking out with fresh hair, you're proud of, truly exceptional! Cannot thank her enough!"
— Michelle Cox
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DESK BEAUTY-
Bre is the bubbly, radiant heart of White Brick Salon. She's the beauty and brains behind the front desk, and she's always working behind the scenes to take care of our clients and team. Bre has been with us since September 2021, and she brings a contagious energy to everything she does!
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Hey, I’m Bre! When I’m not with my favorite people at the salon, you can find me playing with my pups--Max and Francine—shopping, or watching any and every true crime documentary. I also cannot live without the Goldie Locks Purple Shampoo because it keeps my blonde locks cool and shiny!
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A blonding and balayage expert and an even better human, Teresa loves performing one of a kind transformations and goes the extra mile to get to know every guest she meets. Always wanting to advance her skills, she is currently enrolled in the Invisible Bead Extensions® Masters Program and is pursuing Technique and Business. Plus, not only has she been doing hair for 10 years, she has multiple family members in the industry that started passing along their tips and tricks when she was just a teenager!
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Hey guys, I’m T! When I’m not in the salon, you can find me out in the sun, shopping, or hangin’ with my friends and family. Doing hair is more like a hobby for me because I’m obsessed with doing lived-in colors and extension transformations and I cannot wait to give you the hair of your dreams!
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Full Balayage
"Teresa always does such a good job on my hair. I know it’s a pain because of how thick and long it is but she never makes me feel like she’s annoyed by it like I’ve felt in the past with other hairstylists elsewhere. I’m always so obsessed with the blonde balayage she does for me and always sooo appreciative of her hard work to get me to my inspo pics! Thanks so much Teresa! :) "
— Cheyenne Overboe
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COLOR & EXTENSION SPECIALIST
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In the industry for 20+ years, Courtney knows how to give her clients something totally unique. Bright blondes and incredible extension transformations are where she really shines and she’s the total package because not only is she hella talented but she has THE BEST sense of style— like our own little Gwen Stefani!
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Root Retouch, Haircut For Her
"Courtney is terrific. She is a true artist with color and knows just what I need for a cut. "
— Andi Goodell
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COLOR & EXTENSION SPECIALIST
BLONDING SPECIALIST-
Our very own southern belle, Olivia moved to MKE just last year and we are so lucky to have her! Blonding and dimensional colors is where she really thrives and loves making lifelong connections with anyone that sits in her chair.
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Hey guys! My name is Olivia but everyone calls me Liv! I was born and raised in Nashville but moved to MKE almost a year ago. When I’m not behind the chair, odds are I’m playing with my doggy or binging my favorite show. I also cannot recommend enough the Oribe Dry Texturizing Spray—it’s my fave!
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Face Frame Highlight
"I haven’t had my hair done in over 5 years. She made me feel confident about her work. She was kind and very patient. Her work was wonderful. I will definitely be back! "
— Erica Aini
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COLOR & EXTENSION SPECIALIST-
Gabrielle’s attention to detail makes her craft truly one of a kind and her favorite… when a big transformation sits in her chair. Although she’s been in the industry for 12+ years, leveling up her skill and education is always on her radar. Next up for her, to pursue her Masters Certification with Invisible Bead Extensions.
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Hey, I’m Gabrielle! I’ve been behind the chair for 10 years with no end in sight! Whether it’s a big chop, a bright blonde, or 24” extensions, I crave a big transformation. Hair is my happy place. When I’m not at the salon, you’ll find me chasing the sun and taking care of my littles.
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1 row IBE re-install, Full Strand Color
"I can’t say enough good things about Gabrielle. She’s incredibly talented and I always leave the salon looking and feeling my best! "
— Kate Depies
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BLONDING AND EXTENSION SPECIALIST-
Eliza has been with us for just under 2 years and it was her first job out of cosmetology school. She had the amazing opportunity to assist and train under Lo to help jumpstart her career. She loves a good blonding session and is excited for all the things to come as she is a newly certified extension artist.
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Hey, I’m Eliza! When I’m not at the salon, I am usually coaching dance at Franklin High. I also love being social, exploring new restaurants around MKE and of course, shopping! I also cannot live without the Oribe Invisible Defense Universal Protection Spray. I recommend it to all of my clients!
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Full Head Highlight
"When I come in to see Eliza I knowshe’s is going to exceed my expectations. I leave feeling refreshed and beautiful. She does such a great job at achieving the look you’re going for. I highly recommend anyone go see her for a hair refresh!"
— Andrea Moehring
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ASSISTANT STYLIST-
The newest addition to our team, Lola graduated from The Aveda Institute of Beauty and Wellness in 2022 and is currently assisting Loren as she perfects her skills with cut and color. Her specialty is blonding and balayage loves to create the perfect look for her clients. If you’re looking for good conversation and to relax, little Lola is your girl!
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Hey, I’m Lola! When I’m not behind the chair, you can find me working out at the gym, playing with my puppy, Belle, or watching all things Netflix with my boyfriend. I also cannot live without the Goldie Locks Ultra Hydrating Signature Hair Mask!
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Model Full Highlight
"My stylist Lola goes above and beyond! She takes her time and makes sure I leave my appointment very satisfied. "
— Nicole Ruhrer
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BLONDING AND EXTENSION SPECIALIST-
A magician with blonding and dimensional colors, Maddies advanced skills are some of the best weve ever seen. With 5 years behind the chair, she is always leveling up her game and is currently pursing her Masters certification in the IBE Business and Technique courses.
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Hey, I’m Maddie! I have a huge passion for blonding and extension transformations. Being a blonde my whole life definitely influenced this passion and seing your beautiful smiles after each session makes it all worth it. When i’m not behind the chair, I’m most likely playing with my sweet little boy Landon, and our dog Lola! I also enjoy trying new restaurants with my besties and binging reality tv.
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Face Frame Highlight
"Maddie is wonderful to work with! She went above and beyond to make sure I was satisfied with my end result. She gave me options and a plan going forward. I left feeling confident and recharged. I'm looking forward to my next appointment with Maddie. "
— Kim Okeefe
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@madelineschair
SALON GREETER-
Koba is our sweet little salon mascot, and will be the first one to greet you at the door! Growing up a salon pup, Koba loves being around all the pretty ladies and seeing the gorgeous transformations come to life. He’ll either be laying on the floor by his mammas station or bopping from client to client for pets
Our WORK
