Built on beauty, rooted in connection.
White Brick Salon was founded in 2020 with one big vision: to create a space where you feel seen, supported, and stunning—from the moment you walk in, to the way you feel long after you leave.
We’re not just a salon. We’re a community of passionate artists, lifelong learners, and big believers in personal style as an expression of self worth.
At our Brookfield salon, we specialize in:
Lived-in, dimensional color
Invisible Bead Extensions® (IBE® certified)
Custom haircuts, treatments, and styling
Clean, luxury product lines that actually do what they promise
But more than that?
We’re obsessed with making you feel at home. From our intentionally designed interior to our relaxed-yet-refined approach to beauty, White Brick is where Midwest charm meets elevated artistry. Whether you’re a regular or a first-timer, you’ll get personalized care, honest recommendations, and a stylist who’s actually listening.
Why White Brick?
Our founder, Lo, chose the name to reflect both the simplicity and strength behind beautiful things. White brick is timeless—clean, classic, and quietly powerful. That’s the kind of beauty we believe in: the kind that doesn’t need to shout to stand out.
A few things we stand for:
Trust over trends. We don’t do cookie-cutter. Your hair is as unique as you are.
Education is everything. Our team trains constantly to bring the best techniques + products to Brookfield.
Energy matters. We believe good energy is contagious. That’s why we protect it—so you can feel it, too. Our space, full of plants and light and pups and high-vibe everything is meant to enhance the way you feel both in the chair and when you walk out the door.
The little things are big things. From your beverage to your blowout, we care about the details.
Meet Your New Favorite Hair Home
Come in for great hair. Leave with a little more glow. We’d love to welcome you to the chair.
📍 Located in Brookfield, WI | Serving Milwaukee, Lake Country + beyond