Brookfield Winter Hair Care: The Products Our Stylists Use

Winter in Wisconsin is tough on hair. The air is dry, the heat is blasting, and even the most well-maintained color can start to feel dull, brittle, or flat. When clients ask what makes the biggest difference in their hair this time of year, our answer is simple: the right products, used consistently.

At White Brick Salon, our stylists are extremely particular about what we recommend. The shelves aren’t stocked with random brands—we only carry product lines we use on ourselves, on set, and behind the chair. Winter is the season where professional products matter most, especially if you want soft, shiny, hydrated hair without sacrificing your color.

Below, we’re sharing the exact products our team reaches for at home during the winter months, why they work, and how to build a routine that gets you through the season with healthy, beautiful hair.

Start with your base: shampoo and conditioner

Dry air pulls moisture from the hair shaft, leaving strands frizzy, brittle, and more prone to breakage. This is where your winter routine begins. Our go-to hydrating shampoos and conditioners create the foundation for smoother styling, better color retention, and long-lasting shine. These formulas help replenish moisture, protect against static, and strengthen hair that’s been exposed to heat and cold.

If your hair is feeling extra knotty or dull by the time December hits, a simple switch in your cleansing routine can change everything. Ask your stylist what’s best for your hair — your stylist KNOWS your hair, so it’s great to have their expert insight.

Book a deep conditioning add-on

Your routine is important, but don’t underestimate the power of one-off solutions available. We have a wide range of powerful add-on treatments available in the salon only. Safe bets: the Hydrate or the K18.

Call ahead or ask your stylist when you’re in the chair what would make the most sense for your hair type and scenario.

Add a weekly at-home treatment

A weekly mask, moisture booster, or conditioning treatment can restore softness quickly. Many clients notice a dramatic improvement in frizz, shine, and manageability after just one or two uses, especially if their hair has been over-washed or over-styled. Our stylists recommend pairing a moisture-rich mask with cooler rinses and slower towel-drying for maximum results.

Our team, both stylists and assistants alike, are ready to help you get into a rhythm that works not just over the holidays, but all winter long!