White Brick has always been about more. Beautiful hair is our thing, of course, but we do that while going the extra mile — training, personality, efficiency, VIBES.

From the beginning, the vision was simple: create a space that feels intentional, elevated, and welcoming. Where you look forward to taking time for YOU, a space that you’ll never wanna leave, and you walk away confident, empowered, and where your hair dreams come to real life.

This spring, that vision expands, ten fold.

We’re proud & BEYOND EXCITED to announce two new additions to your White Brick experience:

The Skin + Body Lounge and Golden Hour Coffee + Wine.

Introducing The Skin + Body Lounge

Opening May 1, 2026

Located under the same roof as White Brick Salon, The Skin + Body Lounge brings a new layer of ritual + relaxation. Where we will offer personalized, elevated, results-driven services designed to compliment and enhance the care you already trust here.

We’re THRILLED to welcome SJ of Evolve Beauty into this new era! After building her business and being in the esthetics industry for over 26+ years, SJ joins White Brick to lead the Skin + Body Lounge with the same relationship-first approach she’s known for.

Beginning May 1, new guests will be able to book customized medical grade facials, lash extensions, body and facial waxing, brow laminations, and body + skin treatments designed to restore, refine, and provide lasting results.

It’s not a separate experience, it’s the perfect extension of what White Brick has always stood for.

Introducing Golden Hour Coffee + Wine Bar

Opening Spring 2026 (April/May)

Golden Hour is a stand alone coffee and wine bar located just a few small steps inside White Brick’s door — open to the public and operating with its own extended hours.

In the morning, indulge in espresso featuring Milwaukee’s Anodyne Coffee, seasonal lattes, cold brew, teas, refreshers, and some other exciting fun beverages. Have an event or important meeting? Pop over to the salon side to reserve your spontaneous, impromptu blow out.

In the afternoon and evening, (aka Golden Hour 😏) unwind with curated wines by the glass, bubbles, signature wine cocktails and intentionally crafted non-alcoholic options.

Guests receiving salon or skin services will be able to order seamlessly from their chair. Walk-ins are welcome… always!

Golden Hour was thoughtfully named for two things: the warmth + dreamy glow of late-afternoon light that fills our space, and our beloved golden retrievers that have been part of White Brick’s story from day 1.

It’s designed to slow you down… to feel easy, welcoming and intentional. A place where you can settle in, connect, enjoy a good beverage, and stay a little longer than you planned. A place Brookfield hasn’t quite seen before… or ever.

Why Now?

Growth, yes.

A long-held dream, absolutely.

But most of all, this expansion reflects the community that’s built White Brick into what it is today.

This next chapter allows us to expand the experience without losing the culture that brought you here in the first place.

A Founding Invitation

To celebrate this very exciting launch, we’re introducing two limited founding offers:

Golden Hour Founder Bundle — $85

Valued at $140+:

3 complimentary drinks to be used in the first 90 days after opening
Limited-edition Golden Hour Founder mug
One complimentary White Brick hair upgrade (select services)
Early access to menu releases + preview events
Recognition as a Founding Member

Limited to 50 members. Memberships will not be offered again in this format.

Purchase here. You will be notified when your mug is ready and with information on how to redeem your service upgrade.

White Brick Gift Card Bonus — $100

Purchase a $100 White Brick Salon gift card and you’ll receive a $20 bonus credit to use at Golden Hour once we open this spring.

Gift cards may be used across hair, skin, and body services, and the bonus credit is valid toward coffee, wine, and menu offerings at Golden Hour.

This offer is available for a limited time now through March 16. Use the gift card link above and your Golden Hour credit will be processed before opening. Limit of five x $100 cards to receive up to five x $20 (or $100 total) in Golden Hour credit.

The light is changing and the vision is finally here! And we can’t wait to share it with you.

— Lo + The White Brick Team

A New Chapter for White Brick