Blonde hair is beautiful—but summer in Wisconsin can be brutal on it. Between sun exposure, lake days, humidity, and color fade, keeping your blonde bright and healthy takes intentional care. Whether you're platinum, honey-toned, or a balayage blonde, your hair needs a game plan for summer.

At White Brick Salon in Brookfield, WI, we specialize in helping blondes maintain their color, boost hydration, and avoid brassiness all season long. Here's what we recommend to protect your tone and keep your blonde hair glowing through every warm-weather event, weekend getaway, and sunny moment.

1. Purple Shampoo (But Use It Right)

Purple shampoo is a blonde's best friend in summer—but too much can dry you out or dull your shine. We love the Goldie Locks Brilliant Blonde Purple Shampoo.

Use 1–2x/week to tone brass and balance yellow hues
Focus midshaft to ends, especially if you're in the sun or water a lot

Pro tip: Overusing purple shampoo = dull hair that’s hard to gloss. Always follow with a deep conditioner.

2. Maintenance Toners: Your Secret Summer Weapon

Between sun, heat, lake water, and product buildup, your color needs support.

Schedule a toning refresh every 4–6 weeks to restore tone + shine
Adds a boost of color without the full process
Great for bridesmaids, event season, and mid-summer vacations

3. Scalp Health = Hair Health

Sun, sweat, and SPF can lead to irritated or clogged scalps. Don’t ignore it.

Try a scalp detox treatment to reset and rebalance
Especially helpful for dry, flaky, or sunburned scalps
Bonus: it helps your styles last longer and your roots grow stronger

4. Goldie Locks Signature Serum

This is our go-to for, well everything, but also:

Sunburn relief on the scalp or hairline
Post-lake detangling and softening
UV protection and anti-frizz power

Throw it in your beach bag—you’ll use it more than your lip balm.

5. Clarifying + Malibu Treatments

Hard water, sunscreen, and lake chlorine leave behind mineral buildup that dulls shine and shifts color.

Malibu or clarifying treatments lift buildup without stripping your tone
Ideal before toners, color services, or extensions maintenance — book at time of scheduling another appointment or inquire when you check in to see if there’s time.
Adds bounce, clarity, and lightness to your look

Let Your Hair Match Your Summer Energy

Bright, breezy, and healthy—that’s the goal. Book your next appointment at White Brick Salon in Brookfield, WI, and let’s keep your glow-up going all season long.

👉 Book Now
👉 Shop the suggested Summer Products at our boutique, Brick & Blossom

Summer Hair Care Tips for Blondes to Stay Bright + Balanced