Coffee & Wine Bar Inside the Salon
Yes — There's a Coffee Bar Inside the Salon.
Golden Hour is a full coffee and wine bar located inside White Brick Salon at 14640 W. Capitol Dr. in Brookfield, Wisconsin. You can order an espresso drink, a matcha, a cold brew, or a glass of wine before, during, or after your appointment without leaving the building — and without leaving your chair. Your stylist can put the order in for you.
It is, as far as we know, the only salon in the Milwaukee area with a real café and wine bar under the same roof.
Why This Exists
Color takes time. Extensions take more. A balayage with a toner and a blowout is three or four hours of your day, and for most of that time you are sitting still with foils in your hair and nowhere to go.
The old version of that experience is a pod coffee maker in the corner and a stack of magazines from 2019.
We thought that was a strange thing to accept. So we built a coffee bar instead.
What You Can Actually Order
Golden Hour is a working café with a trained team, not an amenity table. The menu runs:
Espresso — lattes, cappuccinos, cortados, americanos, and drip
Matcha and chai — including the chaider, which people get slightly evangelical about
Cold brew
Seasonal drinks that rotate through the year
Wine and bubbles by the glass
Something to eat, so a four-hour appointment doesn't have to happen on an empty stomach
Everything is available hot or iced in 12 oz or 16 oz unless noted.
How It Works During an Appointment
Order from the chair. Tell your stylist what you want and it comes to you. You don't have to time it around a processing window or walk anywhere with foils in.
Order before. Most people come in a few minutes early and start the appointment with a drink already in hand.
Stay after. This is the part we'd actually recommend. Whether you've just had four hours of color or an hour in the head spa, going straight from the chair to your car undoes some of it. There's a table here. Nobody needs anything from you.
You don't need an appointment to come in. Golden Hour is open to the public. Plenty of people come for the coffee and have never had their hair done here.
The Longer Appointments This Matters Most For
Custom color and balayage — the classic case. Foils, processing, toner, blowout. See color services →
Hair extensions — a full IBE® install is a long, involved appointment. Move-ups are shorter but still a real block of time. See extensions →
Head spa rituals — 30 to 90 minutes in the Skin + Body Lounge, and the coffee bar is the reason the calm doesn't evaporate in the parking lot. See the head spa →
Bringing someone with you — partners, moms, and friends waiting out an appointment have somewhere to be that isn't a lobby chair.
Frequently Asked Questions
Can I get coffee during my hair appointment without leaving the salon? Yes. Golden Hour is a full coffee and wine bar inside White Brick Salon in Brookfield, WI. You can order espresso drinks, matcha, cold brew, wine, or food during your appointment, and your stylist will bring it to your chair.
Is there a salon near Milwaukee with a coffee shop inside? White Brick Salon in Brookfield — about fifteen minutes west of downtown Milwaukee — has Golden Hour, a full café and wine bar, inside the building. It serves salon clients and walk-in customers.
Do I have to pay extra, or is it included? Golden Hour is a real café with its own menu and prices. Drinks are purchased the same way you'd buy them anywhere. Nothing is bundled into your service price.
Can I order while my color is processing? Yes — that's the most common time people order. Ask your stylist and it comes to you.
Can I get wine at the salon? Yes. Golden Hour serves wine and bubbles by the glass. It's a popular way to spend the back half of a long extension or color appointment.
Can someone waiting for me hang out there? Yes. Golden Hour is open to the public and doesn't require an appointment for anyone.
What are the hours? Golden Hour's hours are listed at goldenhourbrookfield.com. They differ from salon hours, so check before planning around a very early or very late appointment.
Is there food? Yes. Worth knowing if your appointment runs through lunch.
Golden Hour is located inside White Brick Salon, 14640 W. Capitol Dr., Brookfield, WI 53005 — serving Brookfield, Wauwatosa, Elm Grove, Menomonee Falls, New Berlin, Pewaukee, Lake Country, and the greater Milwaukee area.