Hair 101: What’s the Difference Between Toner and Gloss?
If you've ever walked out of the salon with hair that looks shinier, richer, or more expensive than you expected — chances are a toner or gloss played a part. But what's the difference between the two, and which one do you actually need?
In this post, we’re breaking down the difference between toner vs. gloss treatments so you can understand how they work, when they’re used, and how they keep your color looking salon-fresh between appointments. Especially in the summer months here in Wisconsin, maintenance matters. Let’s clear it up—literally.
And honestly? You don’t need to know — that’s what our team is for — but we’d love to help you with some background to help you understand what your stylist may recommend when you come in OR to help you make a booking decision.
What Is a Hair Gloss?
A gloss is a demi-permanent treatment that adds tone, shine, and vibrancy back into your hair without lifting or damaging your natural color. Think of it as a topcoat for your hair—one that refreshes, corrects, and protects your color in between full services.
Why a Gloss Is Perfect for Summer in Wisconsin
Between UV exposure, lake water, chlorine, and heat styling, summer can be rough on your strands. A gloss helps by:
Reviving faded tones (especially blondes, reds, and brunettes)
Adding a protective layer that smooths and seals the cuticle
Boosting shine and hydration without heavy buildup
Extending the life of your last color service
Gloss vs. Toner: What’s the Difference?
Both a toner and a gloss help shift the tone of your hair, but a toner is more corrective (great for removing brassiness or warmth), while a gloss tends to focus on shine and subtle tone enhancement. Your stylist might use one or both depending on your needs!
When Should I Get a Gloss?
We recommend booking a glossing appointment every 4–6 weeks between color services, especially if you’re in the sun a lot or noticing your color fading faster. For best results, talk to your stylist about a seasonal maintenance plan that includes gloss, deep hydration, and heat protection.
Book Your Summer Gloss at White Brick
Whether you’re protecting fresh highlights or adding life back into your brunette, a gloss can make a major difference. Book online or text us your current hair + inspo photo and we’ll recommend the perfect service for your summer glow-up.
