Is Glossing the Cheat Code to Your Summer Hair Goals?
If you’ve found yourself Googling things like “how to fix brassy blonde,” “glossing vs toner,” or “quick hair refresh near Brookfield,”—you’re not alone. At White Brick Salon, we hear it every week: “I want my hair to look fresh, shiny, and healthy—but I’m not ready for a full color service.”
Enter: the hair gloss. One of the most underrated but high-impact services we offer.
What Is a Gloss Treatment, Exactly?
A gloss is a demi-permanent color service that sits on top of your hair (rather than penetrating deeply like permanent color). It can deposit tone, enhance shine, refresh faded color, and smooth the outer layer of your strands—without harsh chemicals or long appointments.
We like to call it a topcoat for your hair—and it’s perfect for summer.
Why Glossing Is a Game-Changer in Summer
Wisconsin summers can be magical—but they’re not always gentle on your hair. Think: sun exposure, pool chlorine, lake water minerals, and sweat. These elements can dry out your hair, strip color, and cause blonde to go brassy or brunette to look flat.
Here’s how a gloss helps fix that:
Corrects tone. Whether you’re a cool blonde or rich brunette, glossing can neutralize brassiness and boost richness.
Boosts shine. Perfect for dull, sun-faded hair. Think mirror-like finish in under an hour.
Smooths frizz. A gloss helps seal the hair cuticle, making it more resistant to humidity and flyaways.
Refreshes faded color. Especially useful between full highlight or balayage sessions.
Gentle & quick. Low-ammonia formulas = minimal damage. Most services take 30–45 minutes.
Who Should Get a Hair Gloss?
Hair glossing isn’t just for blondes (though blondies love it!). This treatment is for anyone who wants to:
Add depth and vibrancy to their existing color
Extend the life of a balayage or highlights
Try a tonal shift (like rose gold, espresso, or ash) without commitment
Increase shine and softness before an event or vacation
Reduce frizz without a keratin treatment
When Should You Book a Gloss?
If you’re starting to notice brassiness, dullness, or just that “meh” feeling when you look in the mirror—chances are it’s time.
Clients often book a gloss:
3–6 weeks after a color appointment to refresh tone
Before weddings, events, or vacations for that glassy shine
Seasonally—especially in late summer after heavy sun/pool exposure
📅 Bonus tip: Add a gloss as a service add-on to a haircut or blowout for a full-glow moment.
Glossing at White Brick Salon: What to Expect
We customize your gloss based on your current color, goals, and hair health. During your service, your stylist will:
Consult on your ideal tone and desired finish
Apply the gloss and let it process for 20–30 minutes
Rinse, condition, and finish with a blowout or style
✨ Optional: Add on a deep-conditioning treatment or scalp facial for the ultimate mid-season reset.
Quick FAQs
Q: Will a gloss change my hair color?
A: It can—but doesn’t have to. Clear gloss adds shine without tone, while tinted versions enhance or shift your color slightly.
Q: Is glossing damaging?
A: No! Glosses are much gentler than permanent color.
Q: How long does a gloss last?
A: Typically 4–6 weeks, depending on your shampoo routine, UV exposure, and water quality.
Ready for Your Summer Refresh?
Whether you’re planning a lake weekend, headed to one of Milwaukee’s many festivals, or just want to feel a little more you again, a hair gloss might be exactly what your summer needs.
✨ Book your glossing appointment at our Brookfield salon here
📲 Or send us a DM with your inspo pic—we’ll help you choose the perfect tone.