Summer Blonde Myths: Busted
Blondes may have more fun, but summer doesn’t always play nice with your color. Between sun, chlorine, and skipped maintenance appointments, your dreamy blonde can quickly turn dull, dry, or brassy.
If you’ve ever believed one of these blonde myths, don’t worry, you’re not alone. But the White Brick gals are here to set the record straight to give you the scoop and help you protect your investment. Let’s bust some myths and keep that blonde looking fresh, bright, and healthy all summer long.
MYTH #1: "The sun lightens my hair, so I don’t need highlights."✨
Sure, the sun can lighten your hair, but perhaps not in the way you want. Natural lightening from the sun can lead to uneven tones, dry texture, and increased breakage, especially for chemically processed blondes. The sun strips away protein and moisture, which weakens the hair and alters the color tone.
The truth? Think of the sun like a flat iron that never turns off. Your hair needs protection. We recommend a UV protectant spray or leave-in conditioner to shield your strands from damage and keep your blonde tone intact.
Pro tip: Ask your stylist about adding a gloss or toner every 4–6 weeks to counteract oxidation and restore shine. We also offer a range of products that you can apply daily to protect hair form the sun, or grab a hat (from our boutique) or scarf!
MYTH #2: "Purple shampoo fixes everything."😉
Purple shampoo is amazing for fighting brassiness, but it’s not a miracle worker. It can help neutralize yellow or orange undertones between appointments, but overuse can actually make your hair dry, dull, or even tinted lavender if you're not careful.
The truth? Use purple shampoo 1–2 times per week, and follow it up with a deep conditioner or hydrating mask to replenish moisture.
Our fave: The Goldie Locks Ultra Hydrating Hair Mask is a salon staple that smells like summer and leaves your strands soft, silky, and nourished.
MYTH #3: "Toners are optional."✨
Toners aren’t just a finishing touch, they’re essential to your blonde maintenance plan. Toners refresh your color, cancel unwanted warmth, and restore shine, especially after sun and chlorine exposure.
The truth? Summer blonde maintenance often requires a toner refresh every 4–6 weeks. You can book a toner appointment on its own (often paired with a quick blowout or haircut) without needing a full highlight.
Ask your stylist about:
Custom gloss treatments
Express toners between full blonding sessions
At-home maintenance recommendations tailored to your hair type
Want to protect your blonde this summer?
Book a gloss, stock up on the right products, and talk with your stylist about a customized summer hair care routine. We’re here to help you keep that blonde bold, bright, and beautiful without the damage or brass.
Call the salon or visit our service page to learn more.