Do I Need a Gloss or a Toner? Know the Difference

If you’ve ever sat in one of our chairs, enjoying the vibes and chatting with your stylist, and heard the words "toner" or "gloss" tossed around, you might’ve wondered — what’s the actual difference? And more importantly, which one does your hair need?

At White Brick Salon, we believe in clear communication, so let’s break it down.

What is a Toner?

A toner is typically used after lightening or highlighting to neutralize brassiness or adjust the undertone of your color. Think of it as your hair’s color-correcting filter. Toners are often essential after bleaching or lifting to achieve that soft, creamy blonde or cool ash brunette.

Toner = Targeted tone adjustment for color-treated hair.

What is a Gloss?

A gloss, on the other hand, is more like a topcoat for your hair. It adds shine, subtle tone, and enhances vibrancy—whether your hair is colored or natural. Glosses can also be clear, making them great for anyone who wants a luminous refresh without color change.

Gloss = Shine, softness, and subtle tone boost.

Which is Right for You?

  • Just went lighter? You likely need a toner.

  • Hair feeling dull or dry? A gloss might be your new best friend.

  • Want both tone and shine? We can customize a formula to deliver exactly what your strands are craving.

How We Use Them at White Brick

At White Brick Salon, we often use toner and gloss treatments as part of your maintenance routine—especially in the summer months when sun, chlorine, and heat styling can wreak havoc on color.

We also offer standalone gloss appointments — perfect for in-between visits to keep your color looking salon-fresh. These are quick, affordable, and low-commitment. Just another way to keep your hair happy between major services.

Searching for toner and gloss services in Brookfield, WI? We’ve got you covered.



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