How to Prep Your Hair for the Weather Shift in Wisconsin

At White Brick Salon in Brookfield, we know firsthand how quickly the weather can change in Wisconsin, and how that can wreak havoc on your hair. As we shift from hot, humid summer days into cooler, crisper fall air, your hair care routine should shift too.

We’re not just talking trends — we’re talking strategy. Fall is the ideal time to repair summer damage, reset your scalp, and build resilience ahead of the dry winter season. Here's your stylist-approved seasonal guide to help your hair stay healthy, hydrated, and glowing this fall.

1. Clarify + Detox Post-Summer

Chlorine, SPF, hard water, and lake days can leave behind buildup. Whether you feel it or see it, it’s not the vibe you’re going for. Take home a Goldie Locks Scalp Serum & Roller or a clarifying shampoo or get a Malibu treatment at the salon, all of which helps strip away residue without stripping the hair. This gives your strands a fresh start and ensures your color takes evenly if you’re refreshing it for fall.

2. Rehydrate Your Ends

Sun, salt, and heat tools often lead to brittle ends. Now’s the time to bring moisture back in. Book a deep conditioning mask add-on (we love the Goldie Locks Ultra Hydrating Mask) or pick one up to use weekly at home. Apply mid-shaft to ends and rinse with cool water for max shine. Ask your stylist how to rehydrate and extend the life of any color treatments, too.

3. Treat the Scalp

If your scalp feels itchy or flaky as the temps drop, you’re not alone. A professional scalp treatment or targeted at-home product can reset pH, remove buildup, and promote healthy hair growth. Think of it like skincare for your roots. Honestly, the Goldie Locks Scalp Serum + Roller are so high impact.

4. Tone It Out

Blondes, brunettes, and redheads alike can all benefit from a quick gloss or toner to revive vibrancy after sun exposure. Our stylists will help you decide what your hair needs—cooler tones for fall? Warmer blonde? A richer brunette? Also, sometimes your fall color is actually not what it seems when it comes to complementing your skin tone, so be sure to ask if you have questions! We’ve got you.

5. Adjust Your Routine

Swap your summer lightweight formulas for richer creams, masks, and leave-ins. Ask your stylist what products are best for your hair type, how often you should be shampooing, etc. and we’ll make sure you have everything you need.

Bonus Tip: Fall is one of the busiest times for salon schedules. Be sure to pre-book your seasonal refresh early to lock in your ideal date!