Golden Hour Coffee + Wine Opens in Brookfield
We built a coffee and wine bar inside the salon. Here's why.
Golden Hour is open June 30. Hours will be 8am to 9pm Tuesday to Saturday. Sundays hours TBA.
If you've been coming to White Brick for a while, you've watched this happen from the chair. The bar going in. The espresso machine arriving. The wine glasses behind the counter. And maybe you've been wondering what it actually is and how it works.
We want to tell you the real story — the real reason(s) we wanted to build this.
Hair appointments are long. Two, three, four hours sometimes. During that time, clients are sitting in a chair doing something for themselves — investing in how they look and feel, trusting a person with something personal, taking a break from everything that needs them. That window is already something. We wanted to make it more.
The idea was simple: what if the salon itself felt like a destination? Not just where you go to get your hair done, but somewhere you actually want to be — somewhere that earns the time you're spending, not just fills it. A coffee bar that doesn't feel like a waiting room. A glass of wine that arrives without you having to get up. A space designed for the kind of afternoon that sticks with you.
That's Golden Hour.
What Golden Hour Actually Is
Golden Hour Coffee + Wine is a standalone coffee shop and wine bar inside White Brick Salon in Brookfield. It's open to the public — you don't need a hair appointment to come in. But the experience of having it while you're in the chair is the thing.
The menu:
Espresso drinks featuring Anodyne Coffee — Milwaukee's own, and genuinely one of the best roasters in the region
Seasonal signature lattes that rotate with the time of year
Curated wines by the glass — expert-selected, rotating based on season and availability
Golden Hour sparkling refreshers
Non-alcoholic and adaptogenic options for everyone who doesn't drink or just wants something different
Wellness-forward add-ons for the coffee menu
The full menu is at goldenhourbrookfield.com or you can order straight from Toast when you're here.
How It Works During Your Appointment
If you're in the chair, you can order directly from your phone — drinks are delivered to your seat without interrupting your appointment. No getting up, no breaking the moment. It's designed to feel effortless, and the goal is that you forget it required any effort at all.
For walk-ins and guests who aren't here for the salon, Golden Hour has its own lounge space with southwest-facing light that does something genuinely nice in the late afternoon.
The Name
We named it for two things: the quality of late-afternoon light that hits the building, and our golden retrievers — who are the heart of White Brick, if we're being honest. The name is about warmth. The feeling of that specific hour when everything gets a little softer and you're just glad to be where you are.
That's the feeling we were going for. I think we found it.
Come Visit
Golden Hour is open to the public — salon appointment or not. Current hours are posted on our Instagram (@goldenhourcoffeeandwine) while we settle into our permanent schedule. You can also check goldenhourbrookfield.com for the latest.
If you have an appointment coming up, just ask when you arrive — or order from your phone once you're settled. We'll take care of the rest.
→ See the full menu and order online at goldenhourbrookfield.com